Why is it important to track relevant social metrics?

Tracking relevant social metrics is crucial because they provide a comprehensive view of how well your social media efforts are performing, which is essential for making informed decisions. By monitoring these metrics, you can assess your social performance, identifying what works and what doesn’t. This insight allows you to refine and adjust your strategies, ensuring that your tactics are effectively aligned with your goals.

Furthermore, social metrics play a significant role in demonstrating the value of your team's efforts to higher management. When you can present quantifiable results, it strengthens your case for continued investment in social media initiatives, showing how they contribute to the overall business objectives. It also fosters accountability within the team, encouraging continuous improvement.

Overall, tracking social metrics serves multiple purposes – it informs strategy, gauges performance, and showcases achievements, which collectively contribute to the success of your social media marketing efforts.