Which type of influencer should a new brand work with to quickly increase awareness?

Working with macro influencers can be an effective strategy for a new brand aiming to quickly increase awareness. Macro influencers typically have a substantial following, often in the range of tens of thousands to millions of followers. Their large audience allows for a broader reach, enabling the brand to capture the attention of a significant number of potential customers swiftly.

Macro influencers are often seen as authorities in their respective niches and can lend credibility to a brand. Their established presence and trust with their audience can lead to heightened visibility for the brand, making it a suitable choice for new companies that need to establish themselves in a crowded market quickly.

While celebrity influencers can also provide significant reach, they may come with higher costs and potentially less targeted engagement specific to niche audiences. Micro influencers, while having dedicated and highly engaged followings, typically have a smaller reach compared to macro influencers, which might not be ideal for brands focused on swift awareness.

In summary, collaborating with macro influencers allows new brands to harness a larger audience efficiently, facilitating quicker brand recognition and awareness in the market.