Which two methods can be used to get broad audience feedback on your brand?

Using a poll or questionnaire, along with a social listening tool, is an effective method to gather broad audience feedback on your brand. Polls and questionnaires allow businesses to directly solicit opinions, preferences, and experiences from a wide reach of participants, providing quantifiable data about audience sentiment. This approach is particularly useful as it can quickly gauge feedback on specific aspects of your brand, such as product features, customer service, or overall satisfaction.

Additionally, employing a social listening tool enables brands to monitor conversations and mentions across social media platforms. This not only uncovers feedback that may not be directly solicited but also identifies trends and sentiments in real time. Together, these methods create a comprehensive feedback loop, helping brands understand their audience more deeply and refine their strategies accordingly.

Other methods listed, like conducting interviews or analyzing sales data, while valuable in their contexts, tend to focus on more specific samples or retrospective data rather than broad audience insights. Similarly, hosting webinars and creating blog posts are more about content delivery than actively soliciting feedback. Lastly, using surveys and direct messaging can gather feedback, but it may not encompass the wide-reaching audience insights that polls and social listening provide.