Which of the following is NOT a common pitfall in social media marketing?

Being consistent is crucial in social media marketing as it helps build brand identity and keeps the audience engaged. Consistency in posting frequency, tone, and messaging fosters trust and strengthens community relationships. Unlike the other options, which represent significant challenges that marketers often encounter—such as a lack of direction, neglecting data insights, or failing to interact with the audience—maintaining consistency is typically seen as a best practice rather than a pitfall. Therefore, being consistent is not a mistake that social media marketers make; rather, it’s essential for successful social media strategy execution.