Which of the following is true about social media marketing's goals?

In social media marketing, one of the primary goals is to build strong customer relationships. This is achieved through engaging content, timely responses to customer inquiries, and creating a sense of community around the brand. By fostering these relationships, brands not only increase customer loyalty but also enhance customer lifetime value. Engaging effectively with customers on social media can lead to better understanding of their needs and preferences, enabling businesses to adapt their strategies accordingly. This relational aspect is essential as it moves beyond just transactional interactions to creating a loyal customer base that advocates for the brand, which is vital in today’s competitive landscape.

The other options do not align with the broader perspective of social media marketing's objectives. Social media is not solely about sales; while driving revenue is important, most strategies emphasize engagement, brand perception, and relationship building. Additionally, brand recognition is critical, especially on social platforms where visibility can lead to new customer acquisition. Reducing customer engagement is counterproductive, as high levels of interaction are necessary for maintaining and growing an audience. Overall, the goal of social media marketing encompasses much more than just immediate sales; it is about cultivating relationships that can lead to long-term business success.