Which of the following is NOT a main goal of social media marketing?

In the context of social media marketing, the main goals typically focus on enhancing visibility, engagement, and profitability through various strategies. Increasing brand awareness is crucial as it allows businesses to reach a wider audience and create a strong presence in the market. Engaging with customers is another fundamental goal, fostering relationships and building community through interactions and responsiveness on social platforms. Generating leads and sales is integral to social media marketing, as it translates online engagement into tangible business outcomes.

Reducing product prices, however, does not align with the core objectives of social media marketing. While pricing strategies can influence sales, they are generally part of broader marketing and business operations rather than a primary focus of social media efforts. Social media is more about communication, brand perception, and engagement rather than directly influencing pricing strategies. Thus, the emphasis is on creating connections and driving customer behavior rather than altering product prices.