Which of the following is an example of community engagement?

Study for the Hootsuite Social Marketing Certification Exam. Utilize flashcards and multiple-choice questions with detailed explanations and get ready to excel!

Encouraging your audience to remix your content is a strong example of community engagement because it actively involves your audience in the conversation around your brand. This approach fosters creativity and interaction, allowing users to express their own interpretations or thoughts about your content. By inviting your audience to participate, you strengthen community ties and create a sense of ownership and belonging among your followers.

Effective community engagement is characterized by meaningful interactions that promote dialogue and collaboration. In contrast, simply using branded hashtags may limit the conversation to your specific brand narrative rather than inviting broader participation. Avoiding interaction entirely can alienate your audience and discourage engagement, as people typically appreciate responses and interactions from brands. Furthermore, focusing solely on company achievements can make the content seem one-sided and self-serving, rather than creating an inclusive community atmosphere. Therefore, encouraging users to remix content stands out as the most engaging and interactive approach.

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