Which of the following illustrates the concept of converged media tactics?

Paying to promote a customer's post and sharing testimonials exemplifies the concept of converged media tactics because it effectively blends paid, owned, and earned media strategies. In this scenario, you are paying to amplify a customer's social media content, which represents the paid aspect. Meanwhile, sharing testimonials leverages content created by customers, which constitutes earned media, as it reflects their positive experiences publicly, enhancing brand credibility.

This multifaceted approach illustrates how different media types can work together to achieve broader marketing goals. By promoting a customer's post, you are not only using paid media but also increasing engagement through content that is trusted and endorsed by other users, which falls under earned media. The combination enhances reach and influence, which is a central aim of converged media tactics.

In contrast, running ads without using social media only focuses on a singular promotional strategy. Likewise, concentrating solely on owned media content neglects the opportunities for wider reach that can result from integrating earned and paid media. Lastly, creating a social media convention, while a form of content creation and community engagement, does not directly illustrate the integration of these different media types in the same way as promoting a customer's post does.