Which of the following best captures the benefit of SEO in social media marketing?

The benefit of SEO in social media marketing is best captured by elevating content visibility on search engines and social platforms. This means that by optimizing content for search engines, businesses can improve their chances of being found by users not only on social media sites but also across the internet.

Effective SEO strategies make it easier for search engines to index and rank content, leading to enhanced visibility in search results. This, in turn, drives more traffic to social media profiles and increases engagement, as users are more likely to discover and interact with well-optimized content. The interplay between social media marketing and SEO is crucial, as good SEO practices help amplify the reach and impact of social media efforts.

The other options don't accurately reflect the primary benefits of SEO. Audience targeting should not be limited to organic reach alone, as SEO can enhance both organic and paid visibility. Additionally, while posting frequency is important for engagement, it does not directly relate to the benefits of SEO; in fact, SEO focuses more on content quality and relevance than sheer volume. Lastly, original content remains a cornerstone of effective SEO strategies; it’s the unique and valuable content that truly resonates with audiences and ranks well on search engines.