Which metric is NOT typically used to evaluate social media success?

Customer service response time is generally not considered a primary metric for evaluating social media success in the context of measuring the effectiveness of social media marketing campaigns. While it is certainly an important factor in managing customer relationships and can reflect the efficiency of a brand’s customer service strategy, it does not directly measure the impact of social media content or campaigns.

On the other hand, engagement rates are crucial as they indicate how well content resonates with the audience. Return on investment is vital for understanding the financial effectiveness of social media initiatives, as it directly ties social media activities to business outcomes. Audience growth is indicative of a brand’s reach and potential influence, demonstrating how many new followers or customers are being attracted over time. Each of these metrics provides clear insights into the performance of social media strategies, which is why customer service response time stands apart in this context.