Which method is known to increase engagement on social media?

Using interactive content like polls and quizzes is recognized as a highly effective method for increasing engagement on social media. Interactive content encourages users to participate actively, which can prompt feelings of involvement and investment in the brand or topic. Polls and quizzes invite users to express their opinions or test their knowledge, making the experience more enjoyable and memorable. This type of engagement often leads to higher interaction rates, as users feel more connected and are likely to share their results or opinions with their own networks, further amplifying reach and engagement.

In contrast, posting long articles daily may overwhelm followers or lead them to disengage due to the time commitment required to read such content. While long-form content can be valuable, it may not always prompt immediate interaction. Sending direct messages to followers is typically a more personal form of communication and may not foster broader engagement across a larger audience, as it often targets individual interactions rather than collective participation. Sharing only news articles may lack the interactive element that stimulates discussion and user involvement, resulting in lower engagement levels.