Which element of a social media strategy outlines in detail what you plan to achieve?

The element of a social media strategy that outlines in detail what you plan to achieve is your social media objectives. Social media objectives serve as the foundational goals guiding your overall strategy. They clearly define what success looks like for your social media efforts, whether that involves increasing brand awareness, driving website traffic, or enhancing customer engagement.

These objectives ensure that every action you take on social media is purposeful and aligned with broader business goals. They provide a clear direction for your strategy and help in measuring performance against these specified goals. When objectives are well-defined, they allow for a more focused approach to content creation, audience engagement, and performance metrics.

While other elements like content schedules, target audience, and budget allocation are crucial for executing a social media strategy, they do not encapsulate the "what" of your intent. Instead, they serve as tools or frameworks that support the achievement of the objectives set out in the strategy.