Which best practice should you follow when creating videos for social media?

When creating videos for social media, ensuring that your videos align with your larger brand objectives is a crucial best practice. This alignment allows the content to reinforce your brand message and values, making it more relevant and meaningful to your audience. A well-crafted video that reflects the brand's goals can contribute to building brand recognition, loyalty, and credibility among your viewers.

In contrast, lengthy scripts may lead to overly complex or disengaging content that can lose viewers' interest, which is counterproductive in fast-paced social media environments. While uploading high-resolution videos is important for quality, it should be balanced with considerations for loading times and compatibility across different devices. Overloading videos with graphics might detract from the core message, leading to confusion rather than increased interest. Focusing on brand alignment ensures that your videos serve a strategic purpose while effectively engaging your target audience.