Which action reflects a strong social media tactic regarding audience engagement?

Engaging with users in the comment section demonstrates a strong social media tactic because it fosters a sense of community and connection between the brand and its audience. This interaction allows for direct communication, where users can feel heard and valued. By responding to comments, asking questions, and encouraging conversation, a brand can enhance its relationship with its audience, increase loyalty, and even gather valuable insights regarding customer preferences and feedback.

Additionally, active engagement helps to show that the brand is approachable and cares about its followers' opinions. It transforms passive followers into active participants in the brand’s narrative, thus contributing to a more dynamic and engaged community overall. This tactic also has the potential to improve a brand's visibility and reach on social media platforms, as engaging content is often favored by algorithms, leading to greater exposure.

In contrast, ignoring negative feedback, only promoting one's own content, and scheduling posts without interaction reflect a lack of responsiveness and can disengage an audience over time. These tactics may lead followers to feel unvalued or disconnected from the brand, ultimately harming long-term engagement and loyalty.