When trying to improve your social media strategy, what is critical to monitor regularly?

Monitoring user engagement metrics and content performance is essential for improving your social media strategy because these metrics provide direct insight into how your audience interacts with your content. Understanding user engagement, such as likes, comments, shares, and click-through rates, reveals what resonates with your followers and helps identify the types of content that drive the most interaction.

By tracking content performance, you can analyze which posts are successful and why. This enables you to refine your approach, tailoring your strategy to better meet your audience's preferences. Regularly examining these metrics informs decisions on content creation, posting frequency, and even platform choice, ultimately leading to a more effective social media presence.

In contrast, while monitoring channel growth rates can provide some valuable information about audience expansion, it doesn’t directly indicate the quality of your content or engagement. Current trending hashtags might be relevant for short-term engagement but do not provide a sustainable strategy for long-term growth. Lastly, focusing on the number of new platforms to join can distract from optimizing existing strategies on current platforms, where user engagement metrics already provide actionable insights.