When faced with a serious global event, what two actions should you take with your content calendar?

In the context of a serious global event, pausing your publishing schedule and ensuring that your posts are not insensitive is a prudent approach. This action allows you to carefully assess the situation and the reaction of your audience, ensuring that your messaging aligns with the mood and context of the global event. Sensitivity to current events is critical; inappropriate or tone-deaf content can lead to backlash and damage to your brand's reputation.

By taking a moment to pause, you can evaluate the nature of the current event and decide the best course of action for your messaging. It gives you the opportunity to either pivot your content strategy or to delay posts that may appear trivial or disrespectful given the circumstances. This thoughtful approach demonstrates to your audience that you are aware and responsive to what is happening in the world, which can foster trust and connection.

Other approaches, while they may have their merits, do not prioritize the essential need for sensitivity during serious global events. For instance, publishing more positive content might seem well-intentioned but could be perceived as dismissive of the seriousness of the event. Similarly, brushing up on trending topics and updating your audience without an understanding of the event could lead to sharing information that is misaligned with the current climate. Enhancing your marketing