What types of metrics are considered key performance indicators (KPIs) for social media?

Key performance indicators (KPIs) for social media are metrics that help assess the effectiveness of a social media strategy in achieving business objectives. Engagement rates, reach, and conversion rates are crucial aspects that provide valuable insights into how content is performing and how well it resonates with the target audience.

Engagement rates measure the level of interaction that audiences have with your content. This can include likes, shares, comments, and overall participation, indicating how well the audience engages with the brand. Reach reflects the number of unique users who see your posts, which helps determine the effectiveness of your distribution strategies and overall content visibility. Conversion rates track the percentage of users who complete a desired action after engaging with your content, such as signing up for a newsletter or making a purchase. This metric is vital for understanding how social media activity translates to actual business results.

While the other options include relevant metrics, they do not serve as primary KPIs in evaluating social media performance. The number of followers and email subscriptions can indicate growth, but they do not directly measure interaction or user activity. Seasonal promotions and discounts pertain more to marketing tactics rather than performance measurement. Brand hashtags can be useful for tracking campaign reach but do not provide a comprehensive view of overall performance or user engagement. Therefore