What strategy can support a brand's efforts in community engagement?

Regularly hosting giveaways and contests is an effective strategy for community engagement because it actively involves the audience and provides them with an incentive to participate. This interactive approach encourages followers to engage with the brand, share content, and invite their friends to join in, thereby expanding the brand's reach and fostering a sense of community. Giveaways and contests often generate excitement and buzz around the brand, making followers feel valued and appreciated, which in turn increases brand loyalty.

In contrast, consistently sharing promotional posts may lead to follower fatigue, as audiences are often looking for more engaging and varied content. Ignoring negative comments is not conducive to positive community engagement, as it can result in a lack of trust and transparency between the brand and its audience. Focusing solely on follower acquisition can neglect the importance of nurturing existing relationships within the community, limiting opportunities for deeper engagement and interaction.