What should you do if high engagement was noted for video content during your social media audit?

When high engagement is noted for video content during a social media audit, increasing the social video production budget is a strategic response. This decision is based on the understanding that the audience finds value in the video content, which translates into positive interactions such as likes, shares, and comments. High engagement suggests that video is resonating well with the audience, thus indicating an opportunity for growth.

By investing more resources into video production, the strategy leverages existing audience interest to potentially amplify reach and engagement even further. Additional budget can be utilized to enhance production quality, explore new formats, or promote video content across various channels, all of which can contribute to a more compelling and effective content strategy.

In contrast, stopping video production or reallocating resources to written content disregards the positive feedback from the audience and could result in a decline in engagement levels. Maintaining the same budget does not capitalize on the identified opportunity for success. Therefore, increasing the budget for video content is a proactive approach to align with audience preferences and strengthen overall social media performance.