What should you check to determine if external content is worthy of sharing on social media?

To determine if external content is worthy of sharing on social media, assessing whether it aligns with your content pillars and relevant key topics is crucial. Content pillars are the foundational themes or topics that define your brand and resonate with your audience. When the external content fits within these established pillars, it not only maintains consistency in your messaging but also engages your audience effectively.

Sharing content that aligns with your key topics reinforces your brand identity and supports your overall social media strategy. It ensures that the information you share adds value to your audience and strengthens your position as a thought leader in your industry. This targeted approach also enhances audience trust and encourages interaction, as followers are more likely to engage with content that reflects their interests and your brand's mission.

Evaluating external content based on popularity among competitors, the number of shares it has received, or if it comes from a verified source can provide useful insights, but they don't guarantee that the content will resonate with your specific audience or align with your strategic goals. Therefore, focusing on alignment with your content pillars is a more effective strategy for maintaining a coherent social media presence.