What is the purpose of "streams" in Hootsuite?

The purpose of "streams" in Hootsuite is to monitor different social media activities. Streams are customizable feeds that allow users to view and engage with various social media content in real-time. This functionality helps social media managers and marketers keep track of conversations, mentions, comments, and other interactions across multiple social networks all in one place.

By organizing streams based on different types of content — such as user mentions, direct messages, scheduled posts, or keyword searches — users can efficiently manage their social media presence, respond to users promptly, and stay updated on relevant discussions within their industry. This tool is essential for effective real-time engagement and allows for a comprehensive overview of social media performance without having to switch between multiple platforms.

Other options such as creating visual content, running marketing analysis, or managing email communications do not accurately reflect the primary function of streams within the Hootsuite platform. While these activities are also important aspects of social media management, they are not carried out through the streams feature.