What is the primary responsibility of a social media manager?

The primary responsibility of a social media manager revolves around the comprehensive tasks of curating, creating, and managing published content while also engaging with the audience. This role requires a multifaceted approach to ensure that the brand's voice is effectively communicated across social platforms, fostering a connection with the audience.

Curating content means selecting relevant posts, articles, and multimedia from various sources that resonate with the target audience and align with the brand's values. Creating content encompasses producing original pieces, such as posts, images, videos, and stories that attract and maintain interest. Managing published content involves overseeing the posting schedule, ensuring that posts are timely and relevant, as well as monitoring their performance.

Engaging with the audience is a critical component of this role as well. This means responding to comments and direct messages, participating in conversations, and actively fostering a community around the brand. Such engagement helps build relationships with followers, enhances brand loyalty, and contributes to the overall success of social media campaigns.

Other responsibilities, while important, do not encapsulate the core of what a social media manager does. For instance, creating static content, managing digital ads, or only analyzing competitors’ strategies do not reflect the comprehensive nature of the role, which must integrate content creation, management