What is a primary source of information for guiding owned media creation?

A social media audit and clear objectives serve as a primary source of information for guiding owned media creation because they provide valuable insights into the current state of your social media presence. By conducting a social media audit, you assess the performance of your platforms, identify strengths and weaknesses, and analyze audience engagement. This information helps shape content strategies that align with your brand's goals and target audience.

Additionally, setting specific objectives for your owned media ensures that your content creation efforts are focused and purpose-driven. Objectives help determine what kind of content to produce, which channels to use, and how to measure success. This alignment between insights gained from the audit and set objectives creates a framework that strengthens your overall social media strategy, making it a fundamental resource for effective owned media development.