What is a potential risk when ignoring engagement with a community on social media?

Ignoring engagement with a community on social media can lead to a decrease in brand trust and loyalty. When brands fail to interact with their audience, they miss the opportunity to build relationships and create a sense of community. This lack of interaction can result in followers feeling undervalued or ignored, which may weaken their connection to the brand.

Active engagement is crucial for maintaining trust, as it shows that the brand cares about its audience's opinions and is willing to listen and respond to their needs. When followers feel ignored, they may turn to competitors who prioritize engagement, ultimately leading to a decline in customer loyalty and advocacy.

In contrast, options relating to increased follower growth, collaboration opportunities, and enhanced public relations are unlikely to result from ignoring engagement. Typically, strong engagement fosters these positive outcomes, rather than the lack thereof. Building a loyal community through consistent interaction can create a more favorable environment for growth, partnerships, and reputation management.