What does the term "audience growth" refer to in social media?

The term "audience growth" in the context of social media specifically refers to the increase in followers and engagement with a brand's content. This encompasses not only the growth in the number of followers but also the deepening interactions that occur through likes, shares, comments, and overall engagement levels.

As brands build their presence and create compelling content, the audience can organically expand through word-of-mouth, recommendations, and effective social strategies. This growth is a clear indicator of a brand’s rising popularity and the effectiveness of its marketing efforts, highlighting the importance of not just attracting new followers but also fostering a deeper connection with the existing audience.

Other options focus on aspects that do not directly correlate with audience growth. The total number of posts made over time doesn’t necessarily reflect how many people are following or engaging with those posts. Similarly, the reach of individual posts deals with how widely a single post is seen, rather than the overall growth of an audience over time. The number of platforms utilized relates more to distribution strategy rather than directly measuring audience growth.