What does "native advertising" refer to?

Native advertising refers to ads designed to blend seamlessly with the content of the platform on which they appear. This type of advertising is created to match the look and feel of the surrounding editorial content, making it less disruptive and more engaging for users. The purpose of native ads is to deliver promotional content that feels organic and is tailored to the user's interests, thereby enhancing the user experience rather than interrupting it.

In contrast to disruptive ads, which interrupt the user’s flow, native ads are intended to provide value alongside the content the user is already consuming. This approach enables advertisers to reach their target audiences more effectively by integrating the promotional messages into the natural user experience on social media or other digital platforms.

The other options refer to forms of advertising that either interrupt (disrupt user experience) or are limited in format (strictly text-based or only available in print), which do not align with the core essence of native advertising.