What does influencer marketing focus on?

Influencer marketing primarily focuses on employing individuals who have established credibility and a following within a specific niche or industry to drive brand messages. These key leaders, often referred to as influencers, have the ability to affect the purchasing decisions of their audience due to their authority, knowledge, position, or relationship with their followers. Brands collaborate with these influencers to leverage their reach and authenticity, ultimately enhancing brand awareness and fostering engagement. This strategy often leads to a more genuine connection with the target audience as consumers tend to trust recommendations from individuals they follow over traditional advertising methods.

The other options do not align with the core concept of influencer marketing, as they suggest approaches that involve either traditional advertising techniques, direct promotions like discounts, or competitive collaborations rather than influencer engagement.