What does a social media strategy encompass?

A social media strategy encompasses a plan outlining how social media will be used to achieve specific business goals. It involves understanding the target audience, defining clear objectives, identifying the right platforms to engage with that audience, and determining the types of content that will resonate best. By establishing these components, organizations can effectively leverage social media to enhance brand awareness, drive engagement, and ultimately achieve desired outcomes like increased sales or improved customer loyalty.

The other options focus on specific aspects that may relate to overall marketing or hiring practices but do not capture the holistic nature of a social media strategy, which should integrate various elements aimed at fulfilling broader business objectives through social media engagement.