What are two key elements stakeholders need to know in a final campaign report?

A summary of your campaign objectives and actionable metrics is essential for stakeholders in a final campaign report. This is because the summary encapsulates the goals set at the beginning of the campaign, providing context and direction for the reported results. Actionable metrics demonstrate how well the campaign performed against those objectives and offer insights that stakeholders can use for future decision-making. Knowing not just the metrics but their implications helps stakeholders assess the effectiveness of the campaign and make informed choices for future strategies.

The other options, while they may contain relevant information, do not focus on the synthesis of campaign goals and their measurable outcomes, which are crucial for evaluating success and guiding future initiatives. For instance, projected expenses and audience complaints provide operational insights, but they do not directly communicate campaign performance or objectives. Similarly, social media follower count and competitor analysis may be informative but lack a direct tie to the specific campaign aims. Finally, listing all promotional posts and images can be important for record-keeping, but it does not encapsulate how the campaign was aligned with its original goals or measured success comprehensively.