What are two advantages of using video content on social media?

Selecting the option highlighting that audiences engage with video content more than any other type and that platforms favor video content over alternatives is accurate because of the pivotal role video plays in modern social media strategy.

Video content tends to capture attention more effectively than static images or text. Research consistently shows that videos can lead to higher engagement rates, including likes, shares, comments, and overall viewer retention. This is crucial for brands looking to build community and foster customer loyalty, as engaged audiences are more likely to convert into customers or advocates.

Furthermore, many social media platforms have algorithms that actively prioritize video content in users' feeds, meaning posts that include video are more likely to be seen by a wider audience. This feature can significantly enhance a brand's visibility and reach compared to other content formats. With social media evolving to favor dynamic and visually engaging content, leveraging videos becomes essential for maximizing outreach and engagement.