How is the engagement rate calculated?

The engagement rate is a key metric used to measure the level of interaction that content receives from an audience relative to the number of followers. It provides insights into how effectively a social media post resonates with its audience.

To calculate the engagement rate, you take the total number of engagements, which includes likes, shares, comments, and sometimes other interactions like saves or clicks, and divide that by the total number of followers. This calculation represents the proportion of followers who engaged with the content, providing a percentage that reflects audience interaction. This percentage is crucial for understanding content performance and audience engagement.

The other options do not accurately describe how to compute the engagement rate, as they either reverse the relationship between engagements and followers or focus exclusively on specific metrics like comments or likes without considering the total engagements relative to the follower count.