How do you calculate your click-through rate?

The click-through rate (CTR) is an important metric in digital marketing as it measures how effectively your content is driving traffic. The correct approach to calculate CTR involves taking the total number of clicks on a specific link and dividing it by the total number of impressions that link has received. This formula provides a percentage that indicates the proportion of people who clicked on the link after seeing it. A higher CTR often signifies that the content is engaging and relevant to the audience.

For example, if a post received 1000 impressions and was clicked on 50 times, the CTR would be calculated as (50/1000) x 100, resulting in a 5% click-through rate. This calculation is vital for assessing the performance of online campaigns and optimizing them for better engagement.